Rhetorical Devices Used by Content Creators to Address the Boycott of the Game Dead by Daylight

This study was conducted to analyze the rhetorical devices used by Otzdarva, an affiliated content creator Behaviour Interactive Inc., and Scott Jund, unaffiliated creator, address boycott of game Dead Daylight. In addition, writer observed similarities differences in both creators. conducting study, theory Harris (2018) audience design model Bell (1984, as cited Seargeant Tagg, 2014). done using a descriptive qualitative approach. The findings show that Otzdarva all from transition category five restatement category, while Jund six category. showed difference roles creates how creators use devices.